SEO OR PPC? Which One Should You Choose?

seo or ppc which is better for your business - SEO OR PPC? Which One Should You Choose?

You might’ve already heard this somewhere on the internet that traffic is the lifeblood of any online business. And that is true, because it is very similar to how having more people coming into your shop is important for an offline clothing store, like American Apparel.

But HOW you get that traffic, is debatable. Because different businesses use different strategies to get that. And right now on the internet, SEO and PPC are two most powerful strategies one can use to literally ramp up their business from doing just fine, to being listed in the fortune 500 companies list.

But let’s keep our feet on the ground for now.

SEO stands for Search Engine Optimization. And PPC stands for Pay Per Click.

And even though their end goal is the same, the way they help you reach that end goal is very different.

I know what you might be thinking right now, “What if I use both of these methods and get the best of both worlds?”

That might be possible. But remember the 80/20 rule (Pareto’s principle). You will always notice that sometimes one method can work very well for you and yields almost 80% ROI while the other method is just getting by. It all depends on the situation.

And that is the reason why I find myself writing this article today. I want to list down the situations in which you can use these marketing strategies and be successful. And if you find yourself in one of those situations, you can be sure which marketing strategy will work and go to town with it.

 

Situations In Which SEO Works the Best

SEO is just a couple of methods that a person can use to rank their website higher in search engines like Google, Bing or DuckDuckGo.

These days having an SEO strategy is almost mandatory for every online and offline business. And the traffic that they get from their hard work is justified. Recent statistics show that almost 80% of the traffic from the internet comes from search engines.

Imagine that!

So, even if you get a very small piece of that pie, you will be swimming in cash without a doubt. So, let’s see the situations in which SEO will be the perfect marketing strategy for your business.

 

  • When You’re Looking for Consistent Results

This is the #1 reason why people love SEO so much. Once your website ranks on page 1 on Google, you will be staying there for a long time. And you will definitely be enjoying some consistent traffic from those rankings. And if your conversion rates are all good, you can also enjoy some consistent revenue from them as well.

Of course it will take you months to reach to the first page, but as long as you are able to maintain those rankings, you will be staying there for a long time.

  • When You’re Planning to Sell Your Website

If that is the case, then SEO is your best bet for increasing the overall marketvalue of your website.

Think of your website as a real estate property. Only, this property is virtual, and it can change neighborhoods. So, imagine how much you could sell it for if this property were in Downtown Manhattan.

Probably millions, right?

Well, you might not be able to sell your website for millions of dollars, but you will be getting the next best thing – a higher marketprice. And you might already know that the marketprice depends on a ton of factors, your niche is the biggest one.

And these days it is even easier to rank your website on page 1 mainly because you can create websites on content management systems like WordPress, Weebly, etc. That makes it easier and simpler for the average Joe to get things up and running as fast as possible. And I truly believe that when you’re taking action, is when you are increasing your chances of winning. So, make sure you check out our website at https://seoexpert.jimdosite.com/ for more in-depth information on how you can create an extensive SEO marketing campaign.

 

When Should You Use PPC?

Pay Per Click is a completely different story.

With this strategy you won’t have to wait months to start seeing some results. You can start seeing them right away.

PPC is an advertising method that appears everywhere on the internet. It is the ads that are shown before you get to watch a YouTube video, or the ads that you see on Google labelled as Sponsored Results above the organic results.

The reason why it is named pay per click, is because you will only pay when someone clicks on your ad.

Some of the most popular PPC advertising platforms include Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, etc.

So when should you use PPC advertising for your business?

 

  • When You’re Looking for Immediate Results

It is possible that your business might work best when you are seeing immediate results. And PPC is the best tool for that.

You can literally test 10 campaigns today and decide which one is the winner and then capitalize on that ad.

And on most of these PPC advertising platforms, your campaigns are almost instantly approved. This means you will face no waiting time.

  • When You’re Looking for Laser-Targeted Traffic

If you’re selling something that can only appeal to a certain demographic. And that might be hard to get through SEO, then go for PPC.

You have no idea how laser-targeted you can make these campaigns. You can literally select the neighborhoods in which you want to advertise.

How cool is that?

 

Conclusion

At the end of the day, it all depends on what your business needs right now and what kind of marketing budget you are running with. You will always have limited resources at any point in time. So might as well make a good, educated decision on how you’re going to use those resources to their fullest extent.

How Your Business Can Massively Benefit from Local SEO

why local seo can literally skyrocket your business 810x478 - How Your Business Can Massively Benefit from Local SEO

SEO has been on the rise lately. It wasn’t long ago when people, especially local business owners used to think that digital marketing is just a sham and that it will pass away. But now we are seeing that more and more businesses are dedicating huge budget toward digital marketing and specifically for SEO.

Because they have seen first hand how powerful SEO is. It can literally make or break a business.

Let’s say for example that you’re a dentist in San Diego. It is obvious that most of your customers will be visiting you from your city. And it is possible that majority of them would be from your neighborhood. Getting customers from the entire country is just not possible.

And Google has designed their algorithms that way. A couple years back they launched their local search engine algorithm in which all the local businesses had a special place in the search engine. But that also meant that they would have a very hard time competing for the international keywords.

If we are being realistic here, just focusing on local SEO would be more than enough for a dentist in San Diego. I have a dentist client in a different city in the US, and with just local SEO, he gets more than enough customers. Heck, one day he gave me a call just to say thank you for keeping him busy with all the appointments his secretary has been scheduling lately.

Here’s a hint, he hardly gets a full 30 minutes for lunch because customers want to visit him urgently.

That’s the power of SEO.

If you want local SEO to work as you expect it to, you absolutely must optimize your website in a particular way. This will help Google understand exactly what your website is about and then it will rank you for the keywords that you are targeting.

So what are things that you should be looking to optimize?

Well, for starters, you should make sure that the name of your city is in the title of your website. And not just that, you also need to make sure that your professional is also there in the title.

So if that dentist from San Diego wanted to optimize his website, here’s how his website title would look like: “Best Dentist in San Diego California.”

Notice how I’ve included the keyword “best” and “California.” That is because those are the keywords that his customers might also search for.

Remember, there are a ton of rich people in the city of San Diego and entire California. And they might want to know who is the best dentist in the entire state. So if we can rank for those keywords, we might be getting some tier 1 customers as well.

And thinking from the perspective of a customer, what would you search for in Google if you were looking for an amazing dentist to get your root canal done?

You would probably type something like, “best dentist for root canal in San Diego.”

You would be searching for something similar to that.

Here’s my question: Would you call the #1 website in the search results or would you call the 5th website?

My bet is that you would prefer calling the #1 website because it makes sense. If that website is ranking #1 for that search term, it is possible that they might actually be the best dentist for getting your root canal done.

And that is basically how local businesses benefit from local SEO. They build trust and authority among their community and they also rank #1 for their target keywords. This keeps their phones ringing and eventually they end up taking that vacation to Paris that they have been planning for a long time.

The great thing about doing the research for SEO is that there are literally so many resources available at the tip of your fingertips. All of that is possible thanks to amazing free website builders like WordPress. Now even a 15 year old kid can start a blog about SEO tips if he has something that adds value to the SEO industry. And you can just do a simple Google search and know all about what goes on in his mind.

So, if you’re looking for more information on how your local business can benefit from SEO, head on over to our blog, https://lawfirmseo2018.weebly.com/

New Beginnings

I know it’s been a while since we have updated our website. It’s been almost half a decade to be precise 🙂

And with this new drastic change, we will bring new content and information that you will love to read. But we will be doing something more than that.

I know it has always been a one-way communication through our website. But we will change that. From now on, you can contact us through the contact page and talk about whatever you like. And we will respond accordingly.

On top of that, we will be posting in-depth content relating to the Polish National Catholic Church. Because obviously we want to keep everyone in the loop about the happenings and the good times.

So, while me and my volunteers are working hard behind the scenes to bring you some amazing content, feel free to enjoy this video.

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